Crystallizing Public Opinion: One Hundredth Anniversary Edition

The book that launched public relations 100 years ago now comes in an edition that is more than a reprint. Fully annotated, lavishly illustrated, and with more than a dozen essays by noted PR scholars it picks up where Bernays left off.

By Edward L. Bernays. Annotations by Dick Martin. Field Notes by: Karla K. Gower, PhD; Krishnamurthy Sriramesh, PhD; Alex Sévigny PhD and Martin Waxman; Jude William R. Genilo, PhD; Alex Sévigny, PhD and Martin Waxman; Rita Men, PhD; James E. Grunig, PhD; Jeffrey S. Morosoff; Ivanka Pjesivac, PhD; Rachel Kovacs, PhD; Burton St. John III; Kathy R. Fitzpatrick; Hilary Fussell Sisco, PhD and Joe Stabb, PhD; Anthony D’Angelo; Timothy L. Howard, EdD and Tyler Smith; Tom Martin; Cayce Myers, PhD; Brenda Wrigley, PhD, and David W. Brown.